Sweet Life

Sweet Life Patisserie is a bakery in Eugene, Oregon, offering coffee, cakes, and other baked goods. I saw an opportunity to better reach the city’s large student population, a market that wasn’t being fully tapped.

My goal with the art direction and design was to stay true to Sweet Life’s values of quality and community while giving their aesthetic a fresh, student-focused update. I created graphics tailored for distribution on the university campus to capture students’ attention, raise awareness of the bakery, and motivate them to stop by.