Sweet Life.
This is a campaign for Sweet Life, a local patisserie in Eugene, Oregon. This project came from a class I took in the Fall of 2024 called Writing Design Concepts. The class focused heavily on the entire concept development process, and challenged me to choose a brand I care about and create a creative campaign for them from start to finish. I found this project to be very rewarding because I was able to choose a local small business that I frequent, and that holds a lot of special memories for me. This project emphasized the ideation process and pushed me to fully flesh out my ideas and direction.
To see the presentation I created and some of my process along the way please see below.
My Process
These images come from the process of creating this campaign, and were all essential parts on the road to the final result. Through this process of trial and error, I learned the benefits of trying ideas even if they were not perfect the first time, and saving the designs that did not work to reference later.
