Project Bike

For this project, my challenge was to give a local business an all-encompassing rebrand and create graphic assets for their new voice. I worked with Project Bike, which is based in Bend, Oregon, and sells bikes and cycling apparel. I started with redesigning their logo, before moving into creating a brand book and going on to create numerous graphic elements in this new tone. These include posters, billboards, social posts, a website design, letterhead, and even a bus mockup.