Project Bike

For this project my challenge was to give a local business an all encompassing rebrand, and create graphic assets for their new voice. I worked with Project Bike, which is based in Bend, Oregon, and sells bikes, and cycling apparel. They also provide rentals, so that customers can try things before committing to them. I started with redesigning their logo, before moving into creating a brand book and going on to create numerous graphic elements in this new tone. These include posters, billboards, social posts, a website design, letterhead, and even a bus mockup.

For this logo redesign I wanted to stay true to the brand’s values and existing logo while still making something new and playful. I really liked the element of flight seen in the original logo with the swans wings, and tried to emulate that with a winged rider. I also liked the fact that they had this graphic element as their logo rather than just words, so I stuck with that too. Ultimately I tried to create something that felt true to Project Bike, and just represents a fresh updated version of their existing voice.